Privacy Policy

Effective Date: 3rd December 2024

Introduction

BPS Designs (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This policy outlines how we collect, use, and store your information when you use our Merlin AI-powered assistant services. As a UK-based company, we adhere to the General Data Protection Regulation (GDPR) and other relevant data protection laws.

Information We Collect

Personal Information

During the registration and use of Merlin’s services, we may collect personal data such as:

Name
Email address
Account details

Usage Data

We collect data about how you use our services, including:

System interactions
Preferences and settings
Error reports and performance data

Generated Content

Content generated through Merlin, such as images, articles, and tweets, may be processed and temporarily stored for service provision.

How We Use Your Information

The personal data we collect is used for the following purposes:

To provide and maintain our services
To notify you about changes to our services
To allow you to participate in interactive features of our service
To provide customer support
To monitor the usage of our service
To detect, prevent, and address technical issues

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Generated content and usage data may be retained in anonymized form for service improvement.

We do not share your personal data with third parties, except:

When required by law or legal processes
To protect the rights and safety of our company, users, or others
With service providers who assist in the operation of our services, subject to data protection obligations

Data Security

We implement robust security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is completely secure.

User Rights

As a data subject under the GDPR, you have the following rights:

Right to access: Request a copy of the data we hold about you.
Right to rectification: Request correction of any inaccurate data.
Right to erasure: Request deletion of your personal data.
Right to restrict processing: Request limiting the processing of your data.
Right to data portability: Request a copy of your data in a machine-readable format.

To exercise these rights, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the revised policy on our website and, where appropriate, notifying you via email. Your continued use of the services after any such changes constitutes your acceptance of the new Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us.